Looma Background

Looma exists to bring transparency, humanity, and responsibility to advertising and commerce. We do so by connecting shoppers to the people and stories behind their favorite brands, and informing their purchasing decisions.

Our first product, Loop™, is a network of in-store screens that play short videos focused on storytelling and education. The content for this network is powered by our second product — a marketplace of independent filmmakers who specialize in authentic, human-centric point-of-decision video.

Position Summary

The Director of Sales role blends sales, strategy, analysis, and design to optimize programs that both delight shoppers and deliver business value to brands and retailers. Primary responsibilities include identifying target brands to feature on Loop™ and developing partnerships with select local, national, and international brands. Reporting to the Senior Director of Sales, they will also leverage strategic partnerships and building systems and teams to support growth.

The responsibilities for this role can be split into five primary categories:

  1. Brand Sales: 50%
  2. Customer Success: 20%
  3. Retail Sales: 10%
  4. Program Design & Iteration: 10%
  5. Recruiting & Team Development: 10%

Brand Sales (50%)

  • Identify target brand partners for retail programs
  • Sell Loop™ campaigns to target brand partners
  • Design and maintain program-specific sales materials
  • Co-sell film production packages alongside our Story Development team
  • Pass the baton to an account manager for campaign implementation

Customer Success (20%)

  • Map the brand partner journey, identifying pain points and areas of improvement
  • Build processes for ensuring Loop™ is the best-executed program the adult beverage department
  • Work with our Product team to design scalable systems for high-touch, high-volume functions like brand partner onboarding, resource management, etc.
  • Provide direct customer support (near term, pending AM hires)

Retail Sales (10%)

  • Leverage strategic brand partnerships to support retail growth
  • Ensure the health of existing Loop™ programs

Program Design & Iteration (10%)

  • Collect feedback from brands on existing Loop™ programs
  • Represent brand partners in the program design process
  • Adjust existing programs to improve value for all stakeholders

Recruiting & Team Development (10%)

  • Draw support from supplier partnerships to support recruiting efforts
  • Support onboarding and ongoing development of brand sales hires
  • Encourage broader team’s learning of adult bev industry dynamics

Attributes

  • Warmth / Magnetism / Charm: quick to love people, able to win over nearly anyone, and will represent the Looma brand well in serving as its face to brand partners
  • Proven Salesmanship: indisputable track record of excellent salesmanship
  • Process-Driven: extremely disciplined and compulsively organized; able to build systems that scale 10x+
  • Analytical / Financially Savvy: understands brand partners' economic drivers, adept at building program KPIs and holding our team accountable to them, and eager to build brand reports
  • Product & Mission-Driven: excited to connect shoppers to the people behind their products, appreciative of good film/stories, and design programs that delight and benefit all stakeholders
  • Hustle / Tenacity / Grit: excited by the entrepreneurial nature of this role, understands it will involve some serious tenacity to develop national scale, and eager to solve really difficult problems along the way
  • Experience in CPG sales, media/advertising sales, or startups are all bonuses

Structure & Compensation

Looma will provide a competitive compensation package consisting of base salary, commission and stock options. All Looma compensation packages include cash / equity flexibility (i.e. you can opt for more equity and less cash or vice-versa).

Benefits

  • Employee coverage for health, dental, and vision (gold plan)
  • Unlimited PTO (3-week minimum)
  • 12-week primary caregiver leave
  • Flexible office setting (office, flex, or WFH, with associated stipends)
  • $100/month craftsmanship stipend

Looma’s Hiring Philosophy

Looma believes culture is one of the strongest predictors of success for a startup. Strong contributors to Looma’s culture will exhibit the following characteristics:

  • Humility
  • Integrity
  • Wisdom
  • Emotional Intelligence
  • Grit
  • Joyfulness
  • Fun

Diversity & Nondiscrimination

Looma believes diversity is a fundamental good, and we are committed to promoting diversity both in our workplace and through the stories we tell. We do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status, class or caste status, or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business.