Looma Background
Looma exists to connect shoppers to the people and stories behind food & beverage products. Our first product, Loop™ At-Shelf Maker Stories, is a network of smart tablets in grocery stores that play short, human-centric films connecting producer to consumer. The data generated by Loop™ fuels our proprietary film production and optimization processes, forming a flywheel we believe will one day power the world’s most sophisticated platform for human-centric point-of-decision video.

Position Summary
The Head of CPG Brand Sales is responsible for the entire CPG brand partner experience, including both sales and customer success. Because Loop™ programs require close coordination between our retail and brand partners, this role will involve relationship management for both — first in designing programs with our retail partners’ buying teams, and then in selling campaigns to CPG brands. This role will be supported by either an account manager or a customer success associate, and we expect to grow the team further upon raising a Series A.

The responsibilities for this role can be split into three primary categories:

  1. Brand Sales: 50%
  2. Brand Partner Experience Design: 30%
  3. Team Development & Management: 20%

Brand Sales (50%)

  • Work with retail partners to understand their strategic objectives and design Loop™ programs accordingly
  • Work with retail partners to map target brand partners for each program
  • Sell Loop™ campaigns to target brand partners
  • Sell film production packages, and then pass the baton to our Story Success team
  • Pass the baton to your account manager/customer success associate for campaign implementation

Brand Partner Experience Design (30%)

  • Map the brand partner journey, identifying pain points and areas of improvement
  • Design campaign management systems so brand partners are well-equipped before and during campaigns
  • Work with our Product team to design scalable systems for high-touch, high-volume functions like brand partner onboarding, resource management, etc.
  • Work with our Data Science team to design best-in-class reporting, both during and post campaign

Team Development & Management (20%)

  • Assist in recruiting an account manager or customer success associate
  • Map Brand Sales team needs & structure post Series A

Attributes

  • Warmth/magnetism: you love people, and will represent the Looma brand well in serving as its face to nearly all brand partners
  • Process-driven: you’re extremely organized, and you love building and managing disciplined processes
  • Hustle/tenacity: the idea of managing 100+ brand partner relationships is energizing, and you don’t take ‘no’ very seriously
  • Mission-aligned: you’re excited to connect shoppers to the people behind their products, and you appreciate good film/stories
  • Experience in CPG sales, media/advertising sales, adult beverage, or startups are all bonuses, but not required

Structure & Compensation
Looma will provide a competitive compensation package consisting of base salary and stock options. All Looma compensation packages include cash/equity flexibility (i.e. you can opt for more equity and less cash or vice-versa).

Benefits

  • Employee coverage for health, dental, and vision (gold plan)
  • Unlimited PTO (3-week minimum)
  • 12-week primary caregiver leave
  • Flexible office setting (office, flex, or WFH, with associated stipends)
  • $100/month craftsmanship stipend

Looma’s Hiring Philosophy
Looma believes culture is one of the strongest predictors of success for a startup. Strong contributors to Looma’s culture will exhibit the following characteristics:

  • Humility
  • Integrity
  • Wisdom
  • Emotional Intelligence
  • Grit
  • Joyfulness
  • Fun

Diversity & Nondiscrimination
Looma believes diversity is a fundamental good, and we are committed to promoting diversity both in our workplace and through the stories we tell. We do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status, class or caste status, or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business.

Keywords
CPG, Retail, Sales, Business Development, Program Design, Adult Beverage, Craft Beer, Wine, Startup, Venture Capital, Retail Tech, Adtech, Retail Media, Consumer Goods